Morten Reimers
Ørskov

In the late 1990s, the internet was still a new frontier for many businesses. Websites and professional email were becoming essential, but few companies knew how to establish or operate them.

On 14 December 1998, I registered mro.dk and started my first web-hosting business in Denmark. We helped companies and individuals get online, hosting their websites and email. What began as a small venture eventually grew to serve more than 5,000 customers.

I later sold the hosting business to a Norwegian group. It was my first experience of building a company from the ground up and completing a business exit. It taught me to recognise a developing market, understand what customers need and turn a practical service into a sustainable business.

The domain that marked the beginning of my career is now the place where I tell the story of everything that followed.

After the internet business, I became interested in technologies with physical, industrial applications. This next chapter began through family connections in Sweden.

Kjell Åsberg, the father of my then-girlfriend, had started his own company, Åsbergs Industrirör AB, in 1988, and worked in the Swedish hydropower industry. Together with Kjell and another family member, I became involved in H2O Systems AB, a family venture built around water-treatment technology. My girlfriend at that time later became the mother of my sons, Simon and Filip.

One of the opportunities we encountered involved water treatment in public swimming pools, with the potential to reduce chlorine consumption. The technology attracted attention in Denmark, including coverage by Jyllands-Posten under the headline “Svømmehaller kan halvere klorforbrug” — “Swimming pools can halve chlorine consumption.”

We also encountered Twin-Water, based in Brønderslev, Denmark. Its technology offered an application in car-wash facilities, where recycled water could develop unpleasant odours. Through our commercial activities, we sold more than 50 installations to Shell car-wash facilities in Denmark, helping address odour problems in the water systems.

Unlike hosting, this business involved equipment, engineering, installation, industrial customers and real-world operational problems. It taught me how to commercialise technology that solves a specific problem.

Our work in water treatment evolved into ANOX Industries, and my interests expanded from commercialising existing systems toward developing technology.

One particularly interesting application was the sterilisation of water systems in tunnel pasteurisers, equipment used in beer and soft-drink production. These systems rely on controlled heating and cooling and require careful hygiene management.

On 4 January 2008, I filed Danish patent application PA 2008 00011, concerning sterilisation of tunnel pasteurisers. The application identified me as applicant and inventor and was subsequently published in 2009. This was a significant personal milestone: less than a decade after entering web hosting, I was documenting an invention intended for industrial use.

A patent application is not necessarily a granted patent, and the historical relationship between this application and the ANOX corporate entity should be confirmed before making claims about patent ownership or transfer.

Eventually, ANOX Industries was sold to Peter Mads Clausen, associated with the family behind Danfoss. The H2O–ANOX years combined family entrepreneurship, engineering, industrial sales and invention — experiences that would influence my later interest in manufacturing and industrial development. This is my personal account; the exact corporate succession and sale date have not yet been independently verified.

During the mid-2000s, Romania became an increasingly important part of my life. The country was changing rapidly and preparing to join the European Union. I began developing commercial activities there and, over time, Romania became my home.

Working abroad taught me that international business depends on much more than a good product or contract. Language, culture, trust, patience and long-term relationships matter. These lessons became the foundation of much of my later work across Europe and Asia.

My commercial activities in Romania developed into Barkhill, a group of ventures spanning food products, consumer goods, international trading, logistics and investment. The development of Barkhill Corporation in Romania in 2009 was an important stage in that journey.

Through Barkhill-related activities, I became involved in sourcing, distribution and commercial development in food products, including ventures associated with Barkhill Foods and Barkhill Noodles. Working across borders taught me the importance of quality, dependable supply, customs processes and transport.

The business interests expanded into property investment through Barkhill Invest and logistics through activities associated with MYTAC Cooperation. Each sector had its own challenges, but the central discipline was the same: understand the market, work with reliable people and deliver what has been promised.

As the group expanded, we developed a broader international structure. Barkhill Group Limited was established in the United Kingdom in 2023. Our business interests also extended to Singapore through Hillway Corporation Pte. Ltd., with international trading opportunities including agricultural commodities such as sugar, rice and wheat.

London and Singapore provided connections to different commercial regions and reinforced my belief that building international business requires a genuine understanding of local markets, not simply a company registration.

Another significant chapter was United Medical Supply, whose commercial activity reached its peak during the COVID-19 pandemic. The world faced exceptional demand for medical supplies and protective equipment, while supply chains were under enormous pressure.

The experience drew on everything I had learned about sourcing, logistics and international relationships. As the exceptional market conditions passed, I decided to close the business.

After more than two decades of entrepreneurship, I thought it might be time to retire.

I stepped away from active business for almost two years. For a while, the freedom was welcome. There were fewer urgent decisions, fewer negotiations and fewer operational problems.

But eventually I missed building something. I missed developing ideas, meeting partners and working through the challenges of creating a new business.

By 2025, I had reached a simple conclusion:

I had rested enough.

Retirement was not for me.

My return to entrepreneurship led to Falcon Defence in Romania, focused on authorised international defence trade, procurement and industrial partnerships. In May 2025, the company received a Romanian export-control licence from ANCEX, an important milestone in a highly regulated sector.

My ambition was not limited to trading. I wanted to explore long-term industrial partnerships, manufacturing capacity and logistics infrastructure. We began developing proposals for industrial facilities in Romania, including initiatives in Dâmbovița County and the Constanța region. These remain projects requiring investment, approvals and cooperation with industrial and public-sector partners.

In many ways, the interest in industry and manufacturing brought me back to the lessons of H2O Systems and ANOX — but on a different scale.

India has become an important part of my international business activities. I have been developing relationships with manufacturers and industrial partners, looking at ways to connect Indian production expertise with European industrial opportunities.

I also co-founded and served as President of the India & Southeast Asia Romania Chamber of Commerce, working to encourage business relationships between Romania and Asian markets.

In 2025, we established Falcon Defence Asia Sdn. Bhd. in Malaysia. The intention was to create a genuine regional presence, build relationships with manufacturers and develop long-term opportunities across Southeast Asia.

Having worked internationally for many years, I believe there is a difference between making transactions in a market and building lasting relationships there.

In 2026, my business activities expanded further into Latin America, particularly Brazil. We began developing Falcon Latin America in São Paulo and Barkhill's Brazilian commercial interests.

A key relationship in this development has been Colonel (Ret.) Armando Lemos, who brings extensive experience in Brazil's defence and security industry, including many years associated with ABIMDE.

Brazil also presents opportunities beyond defence. Through Barkhill-related initiatives, we have been exploring agricultural equipment and distribution, including cooperation connected with JACTO, a Brazilian agricultural machinery manufacturer. My interest is in connecting Brazilian industrial capabilities with European markets and vice versa.

My international business activities have increasingly brought me into contact with diplomatic missions, trade organisations and chambers of commerce. Over time, I have become deeply interested in economic diplomacy: helping companies and institutions build practical relationships across borders.

My chamber work has evolved toward a broader international platform through the South Chamber of Commerce.

In 2026, I was designated for appointment as Honorary Consul of the Federative Republic of Brazil in Brașov, Romania, pending completion of the applicable formal approval and recognition procedures. I regard this designation as a personal honour and a continuation of my longstanding interest in international cooperation.

In September 2026, I helped organise a celebration of Brazil's National Day in Romania, bringing together representatives of the diplomatic community, business and institutions. Events like this remind me that international relationships are ultimately built between people.

Family has always been part of my story, including my sons Simon and Filip and the family relationships that were closely connected with my early years in Sweden and Denmark.

Denmark remains part of my identity, while Romania has been my home for much of my adult life. Working across countries has given me an appreciation for different cultures and ways of thinking.

Not every business has succeeded, and not every project has developed as expected. Some ventures were sold, others closed, and new ones emerged. I have learned that entrepreneurship means adapting, accepting responsibility and continuing to move forward.

Today, I remain involved in developing Barkhill, Falcon and international ventures spanning Europe, Asia and Latin America. My interests include industrial investment, manufacturing, international trade, logistics and cooperation between countries.

The industries have changed and the projects have become more complex, but the motivation is familiar: I still enjoy finding an opportunity, developing an idea and bringing together the people needed to make it happen.

I tried retirement once. I do not expect to repeat it anytime soon.

On 14 December 1998, I registered mro.dk for my first business. I could not have imagined the places, industries and people that would become part of the years ahead.

Today, this website is no longer a hosting business. It is a place to share my story, preserve the history of ventures I have built, and document the projects that continue to interest me.

One domain name. More than 27 years of entrepreneurship. And a story that is still being written.

Morten Reimers Ørskov · October 2026